Thursday, December 25, 2008

Marketing Campaign , Big or Small…?

I hope everyone is taking some time to reflect on 2008. It has been quite a year and hopefully there has been lessons learned.

I know I have taken away a whole new prospective on what it will take to market a business in the “New Economy”.

The world of marketing is changing right before our eyes. We are seeing the decline of newspaper media advertising and the explosion of Social Media/Web2.0 advertising.

What does this mean to you? Well as before you needed a well rounded marketing plan to be on top of your business and that included paper and ink. Well now you don’t need as much hard copy and you need to deliver your message virally.

If you know how to do this you have the advantage of the slight edge which will let you survive in the “New Economy”. Ignore these principles and you will go by the wayside.

So, it’s your choice! Join us at the Oakland County Chapter of Glazer-Kennedy Insider’s Circle and see what a New Economy Marketing Plan looks like. We will give you two complete campaigns, one small, one large that you can implement in your business immediately. Hint, neither one contains Detroit Freepress advertising!

So, see you there on January 28th at the Marriot Residence Inn, 2600 Livernois Rd., Troy at 6:30pm. We will provide dinner, beverage and dessert. Your first meeting is FREE!

See you there!

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