The New Economy

What are you going to do with your marketing plan as the New Economy unfolds?
Well as I see it, when everyone is pulling in their horns and slashing the marketing budget, you should be strategically target marketing to swoop in and coral their customers.
The method of choice for such a smooth move is direct response marketing. By strategic I mean calculated spending of marketing dollars so you know your ROI for each campaign.
You should use multiple medias and repeat your message on each one. The target customer is determined by segmenting your existing customer base and marketing to more of the same.
You need to grasp the concept of working on your business more and in your business less. Marketing is the real business you're in not what your shingle states.
To learn more about these strategies and how to implement them, you should join us at our local marketing meeting, October 22nd at the Courtyard Inn, 1525 E. Maple, Troy, MI at 6:30pm. Come check us out, it's free for first timer's and we'll even feed you.
Register now at www.oaklandcounty-gkic.com or call me direct at 989-312-1140.

The Marketer of Marketing
Pete Swartz